Appliance sales, service and parts in Rochester, NY
900 Jefferson Road
Henrietta, NY 14623 USA
Mon-Fri: 9:00am-6:00pmSaturday: 9:00am-4:00pm

More behind the scenes pictures.

March 6, 2014

Other than the actors, most of the talent behind the commercials were in their early 20's. They made me feel old. (I'm 30). Here are a few more photos of everyone in action.

Jeff Miller and Sullivan Slentz

Jeff Miller (esteemed actor and VoIP Master) and Sullivan Slentz (Mastermind of all positive things)


Sound Technician, Chris Vial working with Allison Roberts as she discusses with Sullivan how crazy she's about to look. She blew it out of the water.


Juan giving me marketing advise.

Getting the right angles

Aaron Gordon doing his thing...

Too funny...he couldn't control himself

Sully couldn't get enough of this concept. Shhhhh, we haven't aired it yet....

Speed Queen take #1

Juan, my wife and myself photobomed by Sully

My wife, Juan and myself...and Sully.

Hard At Work

Hard at work, filling out the TPS report. Office Space reference anyone?

Hanging out just before shooting

RIT represent.


Juan Pablo Makeup Timer

Juan was under the weather as stated in previous posts. His nose wouldn't stop running. It made for a very busy day for Makeup/Stylist Robyn Fazio.


Other than thanking God that Juan was sick so she could be close to him, Robyn did makeup for others.

The crew of the commercials

Juan Pablo

Jeff Miller

Aaron Gordon - Producer/Director of Photography

Sullivan Slentz - Director/Writer

Matthew O'Niell - Assistant Director

Amanda Kearney - 1st Assistant Camera

Troy Dobbertin - 2nd Assistant Camera

Shawn Gray - Gaffer

Carl Hoffelder - Best Boy

Kalle Bailey - Key Grip

Will Barber - Grip

Chantal Massuh - Art Director

Robyn Fazio - Makeup/Stylist

Chris Vial - Sound Technician

The Cinematographer and Director of the Juan Pablo commercials.

March 5, 2014

We all had a blast shooting the Juan Pablo commercials! Here are a few photos...

Sullivan Slentz and Aaron Gordon

Aaron Gordon (left) is the finest cinematographer in the region. If you disagree with him, he'll gently convince you to change your mind. His people skills are off the charts. Sullivan Slentz (right) is the writer and director of this endeavour. He's a multifaceted, out of the box, brilliant individual. It's an honor to know him.

Aaron and Sully a bit confused

Both guys are always upbeat and know how to lighten the mood.

Aaron Gordon

Sullivan Slentz

Aaron Gordon photobombing

Sullivan Slentz and Aaron Gordon

Sullivan Slentz Peace Out

I'll leave you with what should be at the end of every blog post... a picture of my son. Many more posts with behind the scenes pictures and videos to come!

Stacey and Charlie

Why did Juan come up to shoot commercials for Rochester Appliance?

The first commercial aired only a week ago! Since then there has been a lot of buzz locally and nationally. The main question I've heard is, "Why would he ever do this for you?"


Juan went to college with my brother-in-law at Roberts Wesleyan College in Rochester NY. When I found out Juan was going to be the next Bachelor, I immediately tried to get him to be in a commercial for me. I've grown my business via word of mouth for years and this would be a great opportunity to get more awareness of my business. With the help of my brother-in-law, I was able to get in contact with Juan. He was surprisingly open to the concept. The friendships he formed while in college made a great impact on his life, and he wanted to give back to those who have helped him. Even amidst his busy schedule, he made the time to fly up the weekend before Christmas.


He came down with a sinus/head cold just before leaving for Rochester. He could have easily canceled the trip and have been justified. Filming the commercials took about 8 hours, and he didn't complain once. He could have been home with his family or making much more money elsewhere. Instead, he was upbeat and friendly throughout the entire process. Giving back is what he chose to do, and for that I am truly grateful.

“Just Looking” on 13 Wham this morning.

February 18, 2014

Andrea Holland (the "oh I'm just looking too" woman) is sisters with Norma Holland from 13 Wham! I did not know this until this morning. Norma covered the commercial this morning on 13 Wham!

Here's a picture of them together with Juan. I took this myself. I'm sorry for the awful angle. I should have noticed Jeff Miller's head in the background.

Andrea Holland, Juan Pablo, Dresden Engle and Jeff Miller.

Andrea Holland, Juan Pablo, Dresden Engle and... Jeff Miller.