Appliance sales, service and parts in Rochester, NY
900 Jefferson Road
Henrietta, NY 14623 USA
Mon-Fri: 9:00am-6:00pmSaturday: 9:00am-4:00pm

R.A. Suave doing his thing.

March 31, 2014

The perfect mixture of ingredients makes the garbage plate what it is. The same could be said for Rochester Appliance. In this commercial, R.A. Suave uses metaphors to tie the two together... Enjoy.

More behind the scenes pictures.

March 6, 2014

Other than the actors, most of the talent behind the commercials were in their early 20's. They made me feel old. (I'm 30). Here are a few more photos of everyone in action.

Jeff Miller and Sullivan Slentz

Jeff Miller (esteemed actor and VoIP Master) and Sullivan Slentz (Mastermind of all positive things)


Sound Technician, Chris Vial working with Allison Roberts as she discusses with Sullivan how crazy she's about to look. She blew it out of the water.


Juan giving me marketing advise.

Getting the right angles

Aaron Gordon doing his thing...

Too funny...he couldn't control himself

Sully couldn't get enough of this concept. Shhhhh, we haven't aired it yet....

Speed Queen take #1

Juan, my wife and myself photobomed by Sully

My wife, Juan and myself...and Sully.

Hard At Work

Hard at work, filling out the TPS report. Office Space reference anyone?

Hanging out just before shooting

RIT represent.


Juan Pablo Makeup Timer

Juan was under the weather as stated in previous posts. His nose wouldn't stop running. It made for a very busy day for Makeup/Stylist Robyn Fazio.


Other than thanking God that Juan was sick so she could be close to him, Robyn did makeup for others.

The crew of the commercials

Juan Pablo

Jeff Miller

Aaron Gordon - Producer/Director of Photography

Sullivan Slentz - Director/Writer

Matthew O'Niell - Assistant Director

Amanda Kearney - 1st Assistant Camera

Troy Dobbertin - 2nd Assistant Camera

Shawn Gray - Gaffer

Carl Hoffelder - Best Boy

Kalle Bailey - Key Grip

Will Barber - Grip

Chantal Massuh - Art Director

Robyn Fazio - Makeup/Stylist

Chris Vial - Sound Technician

The Cinematographer and Director of the Juan Pablo commercials.

March 5, 2014

We all had a blast shooting the Juan Pablo commercials! Here are a few photos...

Sullivan Slentz and Aaron Gordon

Aaron Gordon (left) is the finest cinematographer in the region. If you disagree with him, he'll gently convince you to change your mind. His people skills are off the charts. Sullivan Slentz (right) is the writer and director of this endeavour. He's a multifaceted, out of the box, brilliant individual. It's an honor to know him.

Aaron and Sully a bit confused

Both guys are always upbeat and know how to lighten the mood.

Aaron Gordon

Sullivan Slentz

Aaron Gordon photobombing

Sullivan Slentz and Aaron Gordon

Sullivan Slentz Peace Out

I'll leave you with what should be at the end of every blog post... a picture of my son. Many more posts with behind the scenes pictures and videos to come!

Stacey and Charlie